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Meet Our Staff

As our client, you will have a team of highly qualified professionals working for you to provide you with the best coverage for you, your family, or your business.  Building a long-lasting relationship with our clients is our number one priority.

Laurie Ginzl

Laurie Ginzl


Ginzl Insurance Agency has been a dream of mine for many years. I have been a member of the insurance industry for over 30 years now. I began my career as an agent assistant and then moved on to a licensed agent 25 years ago. I started my own agency in 2014 and it has been fantastic. My agency is 100% locally owned and operated. We are a growing agency with hometown values. Our customers are truly appreciated and our service reflects this. Honesty IS our best policy.

Born and raised in Wisconsin Rapids, I do understand the needs of the residents here. I have seen how the community has changed over the years. But the basic values of those who reside here are the same as mine and our relationships with our insureds reflect this. I strive to make everyone feel welcome when they walk through our door.

My personal interests include camping with family and friends, snowmobiling and riding my Harley. I also like to find time for gardening and working in my yard.

Nicole Bender Headshot

Nicole Bender

Agent/Health Insurance

My name is Nicole Bender and I am a licensed insurance agent. I will be handling Health Insurance exclusively here at Ginzl Insurance Agency. With 25 years of health insurance experience, I have helped countless clients find plans that fit their needs and give them peace of mind. As an independent agent, I am committed to providing valued clients with the highest quality of service with the goal of exceeding your expectations.

I went to Madison Business College & Mid-State Technical College. I have a degree in Business, Sales, and Marketing.

Since I was raised in Wisconsin Rapids, I care deeply about my community and the people here. I am married and have a beautiful teenage daughter. I love spending time with my family and my amazing friends. I keep very busy and love anything outdoors – golfing and boating being two of my favorites.

I look forward to assisting you with your health insurance needs.